Adidas and Allbirds launch low carbon running shoe


Dive brief:

  • Eight months after the launch of the Futurecraft Footprint shoe concept, Allbirds and Adidas announced on December 13 the commercial launch of the product, which will be available on retailer apps and in select stores, as well as online at Adidas.
  • At $ 120 a pair, the initial drop will be in limited quantities, with four new colorways set to launch in a wider rollout this spring. The companies have been working together for two years on the low-carbon performance shoe.
  • The shoe produces 2.94 kilograms of CO2 per pair, which is a personal best for both brands, according to a press release. The new product is based on Adidas ‘Lightstrike midsole, but has been redesigned to use Allbirds’ organic sugarcane material.

Dive overview:

As the two retailers aim for more sustainable products and processes, Adidas and Allbirds are launching their collaborative low-carbon Futurecraft Footprint shoe.

According to a product statement, the design teams working on the shoe aimed to minimize waste and carbon emissions by using the tangram principle to put materials “perfectly” together.

“The design of the shoe itself centers on the overall philosophy of the ‘art of reduction’ – giving runners exactly what they need and nothing more,” the statement said. “A critical part of this was considering the effectiveness of the pattern when creating the rolls of material from which the individual pieces of the shoe are cut. “

Both Allbirds and Adidas have pursued sustainable manufacturing in their own ways. Allbirds was built on the idea of ​​making woolen shoes, sugar cane and other natural materials, and this month of April joined the list climate-neutral certified companies. The brand aims to reduce its emissions by product by 95% by 2030.

Adidas, for its part, has been making ocean plastic footwear in partnership with Parley for the Oceans for years. The collaboration’s first shoe came out in 2015 and the two have since made 30 million pairs, the statement said.

“Our ambition is to take Futurecraft Footprint from the moonshot concept to something that triggers systemic change,” said Brian Grevy, board member for global brands at Adidas, in a statement. “We wanted to demonstrate how collaboration and an open source mindset can create a halo effect in the industry and help move towards net zero. “

The launch is just the latest in a series of news from Allbirds, which filed for an IPO in August and debuted on the Nasdaq in November. The DTC brand entered the category of sportswear in August of this year, after launches its own performance running shoe in April 2020. Since filing for an IPO, the company has stated that it plans for “hundreds” of potential stores and declared its first profits as a public company, which were marked by 33% growth in net sales and a near doubling of its net loss.

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