After the Kobe Bryant estate announced it would end its partnership with Nike, fans wondered what the next step was for the legend’s shoes and merchandise. Now it looks like Adidas will be releasing Kobe’s sneakers from their collection.
Kobe and Adidas
Before signing with Nike in 2003, Bryant was with Adidas. He released several basketball shoes with the German company. It has been announced that Adidas will re-release two iconic shoes from the former league MVP: the Kobe 1 and the EQT Elevation. Bryant wore the former in 2001, while the latter was first seen in 1997.
Of course, fans will remove them from the racks once they are taken out. The Kobe Adidas sneakers bring that vintage vibe, not to mention the nostalgia, and add respect to Hall of Famer merchandise, which passed away in 2020. If these releases are limited, expect prices to go up and even more at the reseller. market. Many business-conscious sneakerheads will likely get multiple pairs and keep them in collection or wait for prices to skyrocket before selling them.
Adidas does it without Kobe’s name
The report adds that Adidas is unlikely to use its name on the shoes. This has happened before when the sportswear maker released products when The Black Mamba was still with Nike. This move may have been made out of respect for the late player. Manufacturers will be careful not to give the impression that they are milking Kobe’s death to increase sales. It’s a good move for the Kobe estate and the other brands he’s worked with. His legacy will continue and fans will be able to enjoy more merchandise as the rights to release them now belong to his family, not just one company.
One of the biggest assumptions we discovered after Kobe’s death was that he wasn’t happy with Nike and was getting ready to launch his own line of shoes. Knowing Bryant, it would have been a huge success. RIP Kobe.
Want to stay up to date with the latest news and reactions? Download our NBA news feed for the latest news, live stats and game coverage.