Adidas, Stella McCartney Enlist World Cup Star For First Vegan Football Boot

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Sportswear brand Adidas is launching its first all-vegan soccer shoe in partnership with Stella McCartney and World Cup-winning footballer Paul Pogba, who plays for Manchester United. Called the Predator Freak, the limited edition neutral cleats are the latest take on Adidas’ iconic Predator football boot, but combine McCartney’s vegan and sustainable standards with Pogba’s elite performance demands.

“Last year, during the lockdown, Adidas brought Paul and I together to [YouTube series] The Huddle, where this idea was first born. Hearing how passionate he was about fashion and learning how much we had in common really inspired the inspiration to co-create this iconic boot, ”McCartney said in a statement. “One comment that stood out to me was that fashion was part of her personality on and off the pitch, so it was important that this shine through in the design.”

Adidas goes bold with its first vegan football boot

Adidas chose a bold design for their first soccer shoe that features a distinctive silhouette and the white Primeknit upper is adorned with iconic leopard and Earth Protector graphics. Adidas’ Demonskin rubber spikes, which are calibrated by a computer algorithm for better ball control and spread, are featured on the shoe in Signal Orange. Iconic details of Adidas by Stella McCartney include an opalescent finish and rainbow-shadow mirror metal plate and heel logo – the first time a football boot has worn this feature.

“This collaboration was especially special for me because I’ve been a fan of Stella McCartney’s work for a long time, so when we got together for The Huddle last year and we had this idea, it was the perfect opportunity. to create something, “Pogba said in a statement.” It was in the middle of the lockdown and I missed playing football so much so it was an amazing feeling to be able to focus on something that combines my love for it. playing with my passion for style. The shoes we’ve created with Adidas are bold and unique, and I can’t wait to wear them when I step on the court.

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The cleats will be available through the Adidas app and select retailers from November 1. They’ll be available in two styles: the Predator Freak P + ($ 325) features slip-on construction and a sock-like slim fit; and the P1 ($ 215) model is designed with a lower collar and a sock-like feel.

“Creating with the planet in mind is at the heart of the Adidas by Stella McCartney partnership, and as Adidas’ first vegan football boot, the Predator Freak also uses partially recycled materials,” said McCartney. “Working together on design and exchanging ideas has been such a fun experience, and the shoe perfectly merges the world of fashion and football, showing how we can continue to create with the planet in mind. “

McCartney brings sustainability to Adidas

McCartney has brought his unique style and sustainable vision to Adidas since 2005. The Adidas by Stella McCartney collection features functional sportswear that continues to raise the bar for sustainability, challenging unnecessary practices in the fashion industry. and creating positive change by using environmentally friendly materials such as recycled plastic waste that was collected from beaches and coastal communities before reaching the ocean.

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In 2018, McCartney and Adidas launched the first vegan leather version of the iconic Stan Smith sneakers. Crafted from recycled polyurethane instead of the original animal leather, the shoes feature star patterns instead of side stripes, a color-block heel with McCartney’s signature, and tongue tabs. relief – with McCartney’s portrait on the right and tennis legend Stan Smith on the left. The popularity of Stan Smiths vegan leather has given rise to additional designs including a rainbow-accented style and collaborations with Disney, Marvel Studios, and more. In August, the brand launched vegan leather Stan Smiths in Miss Piggy, Peter Pan, Toy Story, Wall-E and Monsters Inc styles.

Adidas is also working to create vegan Stan Smith sneakers with more sustainable materials, such as vegan leather derived from Mylo mushrooms, an innovative material created by startup Bolt Threads that McCartney showcased in a catwalk handbag at the Paris Fashion Week.

To learn more about Adidas vegan, read:
Adidas launches vegan mushroom leather shoes
Adidas becomes 1,500th clothing company to ban fur

Adidas vegetates its iconic sneaker styles

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