Huff’s website is an overview of the scope of her work and what she can offer clients. There’s everything from quaint canvas art to watercolor paintings to colored pencil drawings. She added “custom shoes” to her repertoire last fall at the suggestion of her husband, who asked her to try painting a pair of his Air Jordans white.
“It turned out better than I expected,” Huff said. “It was very fun.
“I had already started my art business and had an Instagram page for my art, so I just added that as a post. I made a pair for myself too. We did a little photoshoot on the Culbreth Garage in Charlottesville. And then we started announcing that I was making custom shoes because I loved it, even after making only two pairs.
“From there, I honestly wasn’t sure what direction it would take – and it was a lot more popular than I thought.”
Customers typically purchase the shoes and then send them to Huff for design. Design prices range from $200 to $450, depending on the type of shoe and the intricacy of the art.
For the UVA football order, Daves gathered details from Elliott and the players about what they would like on their white Nike Air Force 1s, then passed the information on to Huff. She worked on it in various hotel rooms along the West Coast as Los Angeles Lakers organization member Huff competed in the NBA Summer League.
“Los Angeles, then San Francisco, then Las Vegas, then back to Virginia,” Huff said. “These shoes have been on four different flights.”
Daves, who picked up the shoes and delivered them to Charlotte, appreciated the dedication.
“Shoes are a reflection of the individual’s story and also their role at UVA,” he said. “She did a fantastic job of eliminating them.”
While each individual’s pair of shoes had their own personal touch, they all featured a diamond pattern to represent Scott Stadium’s iconic end zone designs.
— Virginia Football (@UVAFootball) July 22, 2022
Huff was at his family’s home in Ruckersville last Thursday when the ACC Kickoff shoes hit social media. She was inundated with about 30 requests in less than 24 hours. The more people saw what was on the feet of the Wahoos in Charlotte, the more they wanted to know how to get hold of a pair.
“I was on Instagram a lot, responding to direct messages from various people,” Huff said. “Some were actually in Charlotte; others just saw the shoes posted on Instagram, and some were just watching the day’s media coverage on ACC Network.
“I think it’s safe to say I’ll be a bit busy for the next two weeks. But it’s exciting.
The Virginia contingent today has custom shoes, each telling their life story, made by Lindsay Huff – wife of former UVA basketball player Jay Huff. Here are today’s from Tony Elliott. Very cool! pic.twitter.com/aH8KHD0JGw
— Andrea Adelson (@aadelsonESPN) July 21, 2022
— Noah Frary (@CallsByNoah) July 21, 2022
— Carla G. Williams (@ADWilliamsUVA) July 21, 2022
Daves said the reaction to Charlotte exceeded her expectations.
“I kept looking around and seeing the guys as people took pictures of them and talked about them,” Daves said. “It was fun. And that’s all we wanted to do. We wanted to have fun. We wanted to say, ‘Hey, we’re Virginia. We’re going to have fun here. We’re going to get our name out there a little bit.
“And I think we accomplished that.”