VKC, the renowned footwear name, revolutionized the footwear industry in India by pioneering PU footwear in the country
Amitabh Bachchan supports the VKC shoe brands. This association is also at the origin of a first in the history of brand endorsements in India. It is for the first time that the legend of Indian cinema has teamed up with a shoe brand in his long career spanning more than half a century.
VKC has earned its nickname as a hardworking shoe brand from India thanks to its sustainable products and honest pricing policies over the past 37 years.
VKC, the renowned footwear name, has revolutionized the footwear industry in India by pioneering PU footwear in the country to make them affordable for all Indians including the mass market segment, and is became the best-selling PU shoe brand in the country.
VKC’s flagship brand, VKC Pride has become the most sought-after brand for its hard-working spirit and the most famous footwear product for value in the footwear industry.
In August 2021, VKC Pride launched a new collection named EEZY by introducing new technology in the manufacturing of PU shoes in India. The VKC Pride EEZY collection has the rare distinction of being India’s first SuperSoft PU shoes.
Amitabh Bachchan on his association with VKC said: âI am proud to partner with VKC and inspire the Indian people to ‘Celebrate Hard Work’ to bring India to the top of the world through our collective spirit of hard work. And I’m happy that with VKC I’m supporting a shoe brand for the first time in my career..
âThe VKC Group is honored to partner with Sri. Amitabh Bachchan, the legend of Indian cinema. I’m sure Sri. Amitabh Bachchan would not only be a brand ambassador to the VKC group, but also inspire the shoe industry as a whole in India to come up with the best products, new fashions and innovations to compete with China, the world leader. shoe manufacturing. said VKC Razak, Managing Director of VKC Group.
The VKC group will soon launch the âCelebrate Hard Workâ campaign in India with Amitabh Bachchan. The campaign is sure to inspire India to ‘Celebrate Hard Work’ as its own life is the best example of hard work with 50 years of hard work behind it.
âWhen we formulated the strategy for VKC Pride, the two real product features – Long Lasting and Honest Pricing helped us focus on ‘the hard work and its celebration’ to define the brand in touch with its simple mass audience. and direct. And with that brand voice of Hard Work, we had no other celebrity in mind other than Mr. Bachchan from the strategy phase itself before it was incorporated into brand communication, âsaid Manoj Matthai, Founder, Strategist and Creative Director, Revolutionary Brand and Business Consulting.
By having Amitabh Bachchan as a brand ambassador, VKC is poised to become a global footwear player by establishing a solid foothold in a rapidly growing market like India. Amitabh Bachchan, through campaigns on âCelebrate Hard Workâ, should inspire the masses to work hard and contribute to the progress of India.
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