Arket continues its expansion in China with its first physical store

0

Stockholm lifestyle brand Arket will open its first store in China today, bringing its selection of Scandinavian products to the mainland market for the first time physically since launching online in fall 2020.

Located in Taikoo Li Sunlitun Mall in Chaoyang District of Beijing, the store offers a wide range of fashion, accessories, interior and home items. It also includes Arket’s Nordic-inspired cafe, located on the store’s ground floor, stocked with specialty coffee from around the world.

“We are honored to have received such an incredible reception in China over the past year,” Pernilla Wohlfahrt, CEO of Arket, said in a statement. “We were looking forward to meeting our clients in person and are very happy to finally be able to invite them into our world. We want to appeal to all the senses and have designed the store as a warm and welcoming space, where you can slow down and enjoy the moment.

The Beijing store spans over 860 square meters, with two floors designed in the minimalist and characteristic Arket style. The complete assortment includes ready-to-wear, accessories, sportswear, travel goods, children’s clothing, baby toys and products, kitchen utensils, home textiles and decorations .

Its launch is the latest step in the brand’s expansion into Asian markets, following its two recent store openings in South Korea, including one in Seoul.

Image: Arch


Source link

Share.

Leave A Reply