Bottega Veneta opens first downtown New York store in SoHo – WWD


Bottega Veneta continues its quest for New York’s trendiest shoppers. After a pop-up store this summer in the trendy Williamsburg district of Brooklyn, the brand is now opening a boutique in SoHo.

Located at 101 Greene Street, the 3,000 square foot space includes ready-to-wear, leather goods, shoes, jewelry and accessories for men and women, the first such location for the brand in the center. New York City. The store strengthens Bottega’s presence in New York City, where it also has a flagship department store on Madison Avenue.

A representative said the store has been in the design phase since November 2020, long before Creative Director Daniel Lee suddenly left last month, adding that “the final direction of SoHo is an evolution of all the elements that we saw in other projects around the world. . “

Inside Bottega Veneta’s SoHo store.
Courtesy / Bottega Veneta

The space includes custom furniture and accessories specially designed for the SoHo location, such as woven Turkish rugs installed in fitting rooms, leather furniture produced for VIP areas, and resin and stone floors. specially designed.

Bottega collaborated with local artists and craftspeople on the space, including wooden items made by Brooklyn woodworking studio Vonnegut / Kraft – their work spanning shoe displays, doorknobs, and the signage.

The Italian label continues its new, more trendy trajectory – now under the leadership of recently appointed Creative Director Matthieu Blazy, who replaced Lee shortly after his departure.

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