Brand Battles: Popsicle Maker Roasts ‘S’Moresicle’ TM

Law360 (September 3, 2021, 7:05 p.m. EDT) – In the latest roundup of new Law360 actions before the Trademark Trial and Appeal Board, a Unilever subsidiary is handling an application for brand for “S’Moresicle,” citing his own recordings for Popsicle, Creamsicle, and other frozen desserts – plus four more cases you should know.

Brand ‘S’Morsicle’, S’More Problems

Conopco Inc., owned by Unilever, addressed the board of directors on August 31 to prevent Ohio-based Frozen S’Mores LLC from registering a trademark on “S’Moresicle.”

Frozen S’Mores isn’t the first to come up with the word “S’Morsicle”, but in October 2020, it officially filed for a trademark application on the name, which covers frozen confectionery …

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