Introduces iconic shoes to a new socially engaged audience
HYDERABAD, India, April 20, 2022 /PRNewswire/ — Centro Brands announced an exclusive partnership with American lifestyle brand TOMS to launch its shoes in India. The launch of TOMS is part of CENTRO’s strategy to introduce several individual brands, each serving their target customers in different ways, especially GEN Z. One of the first global brands they tied in as a license for India is TOMS, launched in SS22, which echoes the brand’s plans to India.
TOM® will present its collection of iconic shoes to a young Indian audience looking to express their values through fashion while voting with their wallet. TOMS makes shoes for people who believe in progress, and the Alp was their very first design. Designed to get into all sorts of good things, the iconic slip-on has a durable and flexible sole. Select Alp styles also have eco-friendly elements like uppers made from heritage canvas or recycled cotton canvas, and insoles with 50% eco-content. The Alp is the ultimate slip-on, wear-anywhere shoe – it’s pragmatic and simple and a statement of people’s values. Every TOMS purchase helps support efforts to build equity at the local level. The packaging is eco-friendly with cardboard boxes/paper bags made from recycled paper and filler, making it a great gift for eco-conscious consumers.
The Alp and a wide range of fashion-forward and sneaker-focused iterations will be sold across India from April 2022 with spring summer collections and planned to start 20 dedicated -Free Standing stores over the next three years. Currently, TOMS will be available online on Tata Cliq, Tata Cliq Luxe and soon on Myntra, Ajio Gold Nykaa and brand website TOMSSHOES.in Other customers can experience the brand offline through Center Stores and soon at Shoppers Stop, Regal, Venus Steps, D-lounge and in the cities of India – to like Bombay, delhiHyderabad bangalore and more.
Magnus Wedhammar, CEO of TOMS, says, “We are thrilled to partner with Centro, a distributor with a strong track record in the global footwear industry and a deep understanding of our brand’s mission to use business to improve lives. It will be exciting to see how they leverage their experience to introduce TOMS to a new audience.”
Madhav Bollam, director of Centro Brands Pvt. ltd., says: “We are delighted to announce Centro Brands exclusive partnership with TOMS for India. TOMS shoes are not only fashionable and comfortable, they are also socially responsible and goal-oriented. Their Earthwise line features eco-friendly, vegan sneakers made from recycled and recyclable materials that appeal to Gen Z.”
Look good, do good – TOMS’ impact strategy
Since its inception, TOMS has impacted over 100 million lives by donating shoes, sight, clean water and impact grants, and learning and listening along the way. Still rooted in their mission to use business to improve lives, in 2021 they announced a new impact strategy replacing their original One for One® shoe donation model with a commitment to donate at least one-third of net profits. annuals to core assets working with passionate and informed leaders within the communities they serve.
In Indiathe brand has always worked closely with organizations such as magic buswhich provide a platform for young entrepreneurs to India and training and funding to bring their ideas to life. While initial support was based on the brand’s original One for One® model, it has now updated support to align with the new grant-based model, helping to support access to opportunities for young entrepreneurs in the field.
In for the long haul
While social impact is the brand’s primary focus, Certified B-Corp continues to merge profit and purpose by caring for the place its community members call home, planet Earth. With the belief that sustainability is a collective responsibility, TOMS continues to take a holistic approach with ethical and environmentally responsible practices across the business. Through new and existing product offerings, processes, packaging and suppliers, the brand strives to make choices that benefit the customer, employees and the planet.
On Centro Brands
Our group includes designer shoes at all levels; our enviable brand portfolio resonates with a wide range of consumers, which means we can provide footwear solutions at various levels, including retail and e-commerce management, sourcing, design and technology for our brands.
Centro Brands Pvt. focuses on being a footwear brand house and operates as a master distributor or licensee for India. Our target concentration segment will be youth culture, primarily the Gen Z and Millennial segment. We will constantly strive to work with like-minded brands, individuals and professional associations.
TOMS has always been in business to improve lives. Since 2006, our community has impacted over 100,000,000 lives by supporting the work of nonprofit organizations around the world.
Today, we operate with an evolved giving model, committing ⅓ of our profits to people who work to build equity at the local level, like organizations at the heart of their communities, driving progress from the ground up. .
And because we believe in a future where everyone has a chance to thrive, our support focuses on improving mental health, improving access to opportunity, and ending gun violence in communities. United States – all the things we know are essential for progress to take root.
SOURCE Centro Brands