A team of childhood brain tumor survivors designs a sneaker for Brain Tumor Awareness Month, with proceeds going to the Children’s Brain Tumor Foundation.
— Kyam Lewis, brain tumor survivor and sneaker designer
NEW YORK, NY, USA, April 29, 2022 /EINPresswire.com/ — The Children’s Brain Tumor Foundation (CBTF) is launching its own sneaker designed for survivors on May 1, 2022. The shoes will be on sale for the first week of May to kick off Brain Tumor Awareness Month.
May Matters because the pediatric brain tumor community is often a forgotten population. The cure rate for pediatric brain tumors is significantly lower than for other childhood cancers, and only 4% of the NCI/NIH budget is allocated to brain tumors. Only a tiny fraction of this amount is spent on childhood brain tumours. Even with improved cure rates, the impact of childhood brain tumors is lifelong and affects the whole family. The CBTF is the only national organization that offers family programs throughout the brain tumor journey while providing vital funding for treatment.
“As a third-generation American shoemaker, I learned at an early age how shoes can be used to help make a difference. My grandfather, father, and mother have worked with many foundations over the years and I’m so happy to follow in their footsteps,” said Jon Silverman, founder of RELEVANT CUSTOMS LLC. He worked with a CBTF Survivor team of Steven Hazlett, Kyam Lewis and Gabriela Aldridge to design these limited-edition sneakers. They incorporated details that embodied their experience with CBTF and our community.”If you think about it, anything can be possible,” Kyam explained.
The design of the shoe features “Hope Love Faith and Dream” in addition to the CBTF logo. Survivor and designer Kyam Lewis said, “I chose this design because I wanted to allow people to choose between an athletic look but also a casual look while representing the CBTF at the same time. And the gold ribbon on the back meant a lot to me because on my high school graduation cap I put a gold ribbon on the top to show my family that I succeeded despite all that I have lived.
RELEVANT CUSTOMS LLC donates 50% of proceeds from every pair sold to support CBTF programs that reach over 5,000 families each year nationwide. Sales are live until May 7, 2022.
To purchase visit: https://www.cbtfcustomsneakerfundraiser.com
About the CBTF
The Children’s Brain Tumor Foundation (CBTF) was founded in 1988 by a group of dedicated parents, doctors and friends. Our mission is to improve the treatment, quality of life and long-term prospects of children with brain and spinal cord tumors through support for research, education and advocacy for families and survivors. In addition to providing funds for the search for a cure, the CBTF is the national leader in quality of life programs for families affected by brain and spinal cord tumors. We support families from the day of diagnosis and throughout the brain tumor journey.
Children’s Brain Tumor Foundation
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