Pitti Uomo will return live and in person in June, as the Italian show seeks to regain its pre-pandemic status as one of the top men’s trade events in the world.
Scheduled to take place June 14-17 in Florence’s historic Fortezza da Basso, the fair is returning to a solo exhibition format this season after a temporary series of combinations with the Pitti Bimbo and Pitti Filati fairs.
As the menswear industry gears up for another in-person show, check out a roundup of all the events, fashion shows and happenings taking place in Florence this June here.
Wales Bonner named guest designer
Grace Wales Bonner has been named Pitti Uomo’s next guest designer. The British-Jamaican designer will present the spring/summer 2023 collection of her eponymous label, Wales Bonner, during a fashion show. Specific details of the event are not yet known.
This announcement marks the return of Pitti’s roster of fashion show events that run in tandem with the menswear show. Guest designer brand Ann Demeulemeester was originally set to be the first post-pandemic company to host a special event at Pitti during the January show. The brand’s participation was then postponed to the then June edition due to the spread of Omicron.
Bonner launched her collection after graduating from Central Saint Martins in 2014. Founded as a menswear label, Wales Bonner’s soulful tailoring quickly expanded into womenswear and has received numerous awards, including Emerging Menswear Designer at the British Fashion Awards (2015), LVMH Young Designer (2016), British Fashion Council/Vogue Designer Fashion Fund Winner (2019) and CFDA International Men’s Designer of the Year (2021).
Pitti is set to go solo in June
Pitti Uomo has announced that it will return to a solo exhibition format in June after a temporary series of combinations with Pitti Bimbo and Pitti Filati shows dedicated to children’s wear and yarn makers respectively.
At the start of the COVID-19 health emergency, the Florentine fair organizer went online with the digital space Pitti Connect, where the virtual editions of its fairs were hosted for more than a year and a half until in June 2021.
Last summer, Pitti Immagine returned to its physical format bringing together for the first time the three fashion-related shows under its umbrella. For the two editions since July 2021, the three fairs have been held simultaneously, forcing Pitti Filati to temporarily move to the Stazione Leopolda site, a necessary move that did not entirely please exhibitors.
Impacted by the pandemic, attendance and exhibitor numbers at the last two in-person shows were lower than before the pandemic. In January, for example, 548 brands presented their fall 2022 collections, attracting around 8,000 visitors, including around 4,000 visitors representing buyers. However, this figure is up from the June 2021 edition, which saw a total of 6,000 visitors. For context, the last pre-pandemic Pitti Uomo, which took place in January 2020, saw 36,000 visitors.
But in the end, Raffaello Napoleone, CEO of Pitti Immagine, welcomed the participation in January. “We are satisfied with the way things went at the Fortezza da Basso,” Napoleone said in a statement. “With the new collections, they brought a lot of energy and passion. I also thank the Italian and international buyers who have decided to travel in this particularly complex moment and have done so with the right spirit, cautious but calm and determined.