NEW YORK, August 9, 2021 / PRNewswire / – H&M is proud to launch its collaboration with iconic Indian designer, Sabyasachi, known for his passion for juxtaposing traditional Indian style with contemporary design. The collection is eclectic, bohemian and is inspired by india rich history of textiles and craftsmanship by mixing modern and traditional silhouettes with fresh colors and prints. The Sabyasachi x H&M collection consists of both women’s and men’s clothing. Women’s clothing will be available at select H&M and HM.com stores, and men’s clothing will be available at HM.com, starting at August 12, 2021.
“I am happy to announce the new launch date of the collaboration with H&M, as it gives us the opportunity to disseminate the Sabyasachi aesthetic to a wider audience in India and around the world. Due to the complexity of the Covid-19 situation, we had to put the launch on hold but I can’t wait to present this ready-to-wear collection that will bring relaxed sophistication to everyday life in a sober yet glamorous style, “Sabyasachi said.
The Sabyasachi x H&M collection consists of both womens and menswear and is the perfect modern statement for glamorous loungewear for fashion lovers who want a chic yet eclectic ensemble. For women, key pieces include long, flowing dresses and kaftans to wear in layers and mix with accessories. For men, a Henley shirt, a large high-waisted chinos and a photographer jacket are key pieces. Finely crafted accessories and shoes accentuate the complete looks. Another highlight of the collection is the Indian textile and printing traditions implemented by the Sabyasachi Art Foundation with meticulously designed vintage prints and multi-colored silhouettes.
“At H&M, we are delighted to be able to announce the new date of our collaboration with iconic Indian designer Sabyasachi. At a time like this, we believe people are enjoying the use of crafts and textiles more than ever. local and this is something that no one can do better than Sabyasachi. We look forward to presenting this superb collection to as many people as possible around the world “, Maria Gemzell, Head of New Development, H&M.
The Sabyasachi x H&M collection will be available in selected H&M stores and online at HM.com from August 12, 2021.
View original content to download multimedia:https://www.prnewswire.com/news-releases/hm-reveals-new-launch-date-for-collaboration-with-celebrated-indian-designer-sabyasachi-301351080.html