Iowa Dem uses European archival footage in abortion ad

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Liz Mathis’ ad shows an image of Denmark, which has more restrictive laws than the United States

From campaign advertising by Liz Mathis

Joseph Simonson • October 14, 2022 2:20 p.m.

An Iowa Democrat has claimed in a new announcement that if her Republican opponent remains in office, residents will be “denied urgent medical care” due to a lack of access to abortion. But one of the women featured by Democrats is a stock video actress for a Denmark-based company, suggesting the campaign has struggled to recruit actual supporters.

Iowa State Senator Liz Mathis released the ad, titled “Medical Nightmare,” earlier this month. Several troubled-looking women are featured throughout the ad, including “Pretty Woman Portrait Smiling Outdoors” produced by Danish company AilaImages.

The woman hired by AilaImages may be at greater risk in Denmark, where abortion is banned after 12 weeks. Mathis’ opponent in Iowa’s second congressional district, Republican incumbent Ashley Hinson, backs a Senate bill that would ban abortion after 15 weeks, with exceptions for rape, incest and mother’s health.

Mathis’ ad is part of a long series of Democratic messaging missteps ahead of November’s midterms, with his party’s fellow job seekers churning out ads featuring voters who don’t live in their district. or in cafes in Europe. But the Mathis ad also highlights the difficulty Democrats face when trying to convince voters that Republicans are proposing unprecedented restrictions on abortion.

The Senate law backed by Hinson and other Republican lawmakers would bring U.S. abortion practices more in line with Europe. A study by the Center for Reproductive Rights found that a majority of European countries allow abortion during the first trimester of pregnancy, which ends at around 12 weeks. After this point, the study found that women generally have to request an exception.

Mathis’ campaign did not respond to a request for comment.

The Free Washington Beacon previously reported on the anti-Christian bigotry of Mathis’ husband. On his Facebook page, now private following a Free tag investigation, Mark Mathis shared photos saying that “Republican Christianity” is “beginning to look a lot like extremist Islam”.

Mathis will face Hinson in November, in what could be one of the tightest races of the cycle. Hinson narrowly won his 2020 seat by less than 3 points.

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