Jordan Brand opens new store in Dubai – Footwear News

0


Jordan Brand has expanded its physical presence in Dubai.

The company opened a new concept store in the Dubai Mall, a 2,500 square foot space with “sports-oriented layout” that Jordan Brand also used for Jumpman LA in Los Angeles, as well as its Jordan 1 Hongxing and Jordan. . 9 Guanghua doors in China.

The new storefront, according to Jordan Brand, creates a “refined sensory space” that connects people to the artistic traditions of the region, and is an execution of Nike Inc.’s vision of the connected marketplace where “the visceral experience of a store physical and intuition digital shopping solutions go hand in hand.


The shoe selection inside the new Jordan Brand store in the Dubai Mall.

CREDIT: Courtesy of Jordan Brand

Inside, shoppers can expect to see the latest shoes and clothing, which are surrounded by artwork by several artists, including Jason Seife, a Syrian-American who recreates the patterns of traditional Persian rugs on canvas. . For Dubai’s Fresh Door, Seife painted on basketball boards and sculptures in colors long synonymous with Jordan Brand.

“It’s exciting to see the line between design and artistic creation continue to blur through projects like this,” Seife said in a statement. “Between artists like me and Jordan Brand, we can create in-store experiences that showcase products alongside art, helping to connect this cool relationship between artwork, inspiration and excellence. some products. “


Jordan Brand Dubai Mall

The art of Seife inside the Jordan Brand store in the Dubai Mall.

CREDIT: Courtesy of Jordan Brand


Jordan Brand Dubai Mall

A glimpse of the decor inside the new Jordan Brand store in the Dubai Mall.

CREDIT: Courtesy of Jordan Brand


Share.

Leave A Reply