Balenciaga has released its latest campaign image featuring brand ambassador Kim Kardashian. In the photo, which debuted on the Paris-based luxury brand’s Instagram on Sunday morning, Kardashian takes a selfie with her phone while dripping in Balenciaga.
Lensed by Stef Mitchell, the campaign sees the eponymous “baby Balenci” posing head-to-toe in Balenciaga. An accompanying Instagram Story shows “The Kardashians” star in the same look while texting on her phone.
Most notably, Kardashian’s look is anchored by a pair of pink Pantaleggings, which are leggings attached to the brand’s Pointy Toe Knife Heel shoe model. This unique streamlined silhouette is made from Spandex for a bodycon fit and features an elastic waistband. Balenciaga Pantaleggings sell for $3,050 on Balenciaga.com.
She finishes the look with the Shrunk Zip Hoodie in Red, Le Capogle XS Shoulder Bag in Pink, Cut Ear Cuff and Cut XS Earrings.
Here’s the latest image from Kardashian’s selfie campaign for Balenciaga. Her first promotional photo was released in February where she was seen sporting a sleek all-black look while posing on a couch. For this photo, she wore a fitted black long-sleeved top and leggings, a Le Cagole shoulder bag and a pair of 90MM Sock slippers.
The campy images are a stark reference to both Balenciaga’s stylish ads and Kardashian’s own social media prowess (let’s not forget she made an entire book of her own selfies a #1 bestseller. 1?). It’s also a smart move for the brand, as Kardashian has made monochromatic Balenciaga outfits — paired with the brand’s signature pointy, trouser-like boots — her new style signature, wearing them from Met Gala 2021 to “Saturday Night Live”.
The former ‘Keeping Up With the Kardashians’ star is known for rocking edgy outfits, from sheer leggings to mesh dresses. These are often paired with hue-coordinated pieces from top brands such as Balmain, Maison Margiela and Mugler. His shoes are often trendy and edgy, ranging from sleek pants to Balenciaga boots to Yeezy sneakers. She’s also been seen in vintage sandals, boots and pumps from brands like Prada, Manolo Blahnik and more over the years.
Click through the gallery for more of Kardashian’s boldest looks over the years.