“We wanted to create a first line of products that could almost look like a capsule wardrobe – so everything is designed to go together,” says Noskin director Tony Corrales. The new unisex clothing company (pronounced “no skin”) was launched earlier this year with a compact line. There’s a hard-wearing button-down shirt you could throw away over a tee during transition seasons, straight jeans that will survive skinny or oversized trends, and black Chelsea and combat boots (made in the first vegan shoe factory. in the world in Brazil).
“[Each item is] designed to be evergreen, to stay with us throughout the brand’s lifecycle, ”says Corrales, who started the business with fellow vegans Jai Long (a former wedding photographer) and Ash Pierce, who brings with her a decade of experience working with Lee, Wrangler and Neuw Denim.
Corrales has been a vegan for 16 years, and although he has seen the plant-based movement grow in the food and drink industries, especially in urban areas, he says Large format that clothing brands have not fully caught up. “There are still a lot of animal products in fashion,” he says. “Our goal is to change the perception of vegan and sustainable clothing by being driven by design and aesthetics. ”
The small-scale brand operates from a warehouse in Collingwood. Her clothes and shoes are made all over the world, working with a number of manufacturers that Pierce has come to know during her time in the big denim companies.
Noskin’s shirt is made in China, his denim is from Japan and is made in Hong Kong, and his boots are handcrafted in a factory in Brazil known for its production of alternative leather.
“We have a great partnership there and they make shoes for a lot of ethical vegan brands because there is a lot of traceability. They also have access to some of the best emerging vegan materials – for example, an alternative to leather that’s also biodegradable – which we can try in styles to come, ”Corrales explains.
Singer-songwriter Courtney Barnett is a fan; she was spotted wearing Noskin boots on tour. Barnett was also a guest on the brand’s Coffee With a Creative blogging series. “We love seeing our clothes on designers, working while wearing our stuff… We do this for the people who wear them every day. [They’re] all designed to be staples.
Noskin was born in part because of the pandemic – Pierce’s contract with Lee and Wrangler ended at the start of the global response to Covid-19 – and it has not been without challenges. The Collingwood studio has only been open to the public three weekends since July 2021. Closures across the country have resulted in waves of online orders and periods of quiet. And the self-funded business competes in an industry that challenges its environmental, human and animal rights practices.
“Transparency is key, and I think it’s the same for a brand our size or as big as H&M,” Corrales says. “Fashion is a tough industry and an environmentally damaging industry… It’s about supporting where people are trying to go, so that the next generation of brands can collectively have a much better impact than they do. current set of brands done. ”