As Iindaco co-founder Pamela Costantini arrived at her Paris Fashion Week showroom today, the designer took a look at her Instagram and was overwhelmed with joy.
Costantini’s celebrity crush Miley Cyrus had just modeled Iindaco’s green Ade sandal in a series of Instagram photos taken yesterday in Austin, Texas, during the ACL 2021 music festival. The singer wore the shiny mules with a checkered top and pants set, big hair and thick eye makeup.
âBasically I listen to Miley every morning. My Spotify is the best of Miley Cyrus,â Costantini said. âShe’s a strong woman and she’s fun. She doesn’t care and she’s loyal to her- He’s such a big celebrity, but no one can tell him what to wear or what to do, âsaid Costantini, who co-founded the made in Italy brand with Domitilla Rapisardi.
The founders met for the first time when they worked together at Roberto Cavalli. They went on to other design work and remained friends. âWe started talking about the fact that there was a lot of rubbish with materials in so many collections. We really wanted to do something on our own with all of our values ââ- both aesthetically and also personally. We started to think about a sustainable brand, âsaid Costantini.
The brand’s nickname, Iindaco, refers to the period just before sunset – when the sky is a particular shade of blue. “It’s the hour of the modern woman when everything changes,” said Rapisardi.
As part of their sustainable development mission, the designers scour the warehouses to find leftover materials from other luxury brands to create their capsule collections. They also rely on carryover styles to reduce the amount of waste they produce season after season, and are constantly looking for sustainable materials to incorporate into the collection.
For spring 22, the Ade sandal, the brand’s signature, is evolving, but retains all its identifiable elements. all pink or all blue, âCostantini said.
Overall, the goal of the new collection was to create a “bit sexier” vibe, said Rapisardi.