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For a company with a history as long and rich in history as Nike, birthdays are a frequent occurrence. And now, that’s especially the case with Air Max’s’ 90s looks, whose “Persian Violet” iteration turns 30 this year. To honor the occasion, Nike reissued the classic Air Max BW colourway.
The “Persian Violet” was originally designed by Tinker Hatfield and came out in 1991. It derives its BW nickname from the “Big Window” or the large Air Max unit in the midsole of the shoe. The base of the upper is mesh, while leather and suede are the fender skin panels.
The first Hatfield-designed Air Max debuted in 1987 and was the first to feature a window in the sole. Hatfield took inspiration from the Center Georges Pompidou in Paris and designed a shoe that made its technology visible from the outside.
The reissue follows last year’s Air Max 90 “Infrared”, and it sure won’t be the last Air Max reissue anytime soon.
The Nike Air Max BW “Persian Violet” will be released on September 9 for $ 130 on the SNKRS app.
In related Nike news, the Nike Dunk Scrap “Sea Glass” will be released soon via the SNKRS app for a retail price of $ 110.