PFMA President Committed to Delivering Excellence in the Footwear Industry – Business & Finance


LAHORE: Mansoor Ehsan has been elected as the new president-elect of the Pakistan Footwear Manufacturing Association (PFMA) for the year 2022-2023. Mansoor Ehsan Sheikh is the CEO of the famous shoe brand Xarasoft.

A simple but impressive ceremony was held at the PFMA office where members of the body’s office in Lahore warmly welcomed the newly elected president.

In his address, Mansoor Ehsan commended the efforts of outgoing President Zahid Hussain of Rafum Industries, officers and outgoing members of the executive committee. He pledged to make sincere efforts to solve the problem plaguing the industry. He pledged to continue the ongoing projects and affirmed that every effort will be made for the future progress and prosperity of the footwear industry.

Mansoor Ehsan said all possible avenues would be explored for joint ventures with international shoe companies, in addition to focusing on developing the skills of workers and managers for the collective good of the sector. The newly elected president said excellence will be ensured in all departments so that Pakistan’s footwear industry can compete globally to ensure quality in footwear production. He said horizontal and vertical linkages would be developed to support the industry in the country. He assured to take all the necessary decisions in consensus of the Executive Committee for the best interest of the footwear sector and the manufacturers of Pakistan.

He said all possible measures would be put in place to engage ministries in an enabling environment for the benefit of exporters, component manufacturers and suppliers, large, medium and small footwear industries as well as mutual interests of SMEs. .

Copyright Business Recorder, 2022


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