Pnina Tornai to create bridal shoe collection with Naturalizer – Footwear News


Say yes to shoes.

Footwear brand Naturalizer is giving brides another reason to celebrate with its latest collaboration, this time with Israeli wedding dress designer Pnina Tornai.

The partners will create two collections featuring memorable footwear for the entire bridal party, uniting the luxurious aesthetic of Tornai with the comfort capabilities and size and width options of Naturalizer.

“I chose to partner with Naturalizer because of their amazing technology that allows the shoes to be comfortable to wear all day long,” the designer said. “After having my own wedding shoe nightmare, I know how important it is to have a pair of shoes that can take you from your prep moments to the last dance of the night.”

Their debut collection is set to debut Spring 23 and will feature nine styles, including looks for the bride, bridesmaids and wedding guests, as well as take-out honeymoon shoes. The diverse range includes mules, platforms, heels and flats in a palette of whites, nudes and metallics, with unexpected pops of color in the designer’s favorite shade Pnina Pink.

Tornai said she will infuse many details from her bridal and jewelry collections into the shoes, such as voluptuous bows and lace patterns, as well as brooches, encrusted straps and heart-shaped glass charms. . Additionally, rose gold and glitter outsoles will be used on couture styles.

“Your shoes need to look both good and comfortable on your big day so you can get the most out of it,” Tornai said.

Along with Kleinfeld’s most successful bridal brand, Tornai is perhaps best known for the TLC reality series “Say Yes to the Dress,” which films inside the New York bridal salon and in is now in its 21st season. She also has a partnership with Jared for a jewelry line. But the collaboration with Naturalizer marks her first collection of commercial shoes (she previously only created bespoke, personalized shoes for clients).

Meanwhile, Naturalizer recently upped its collaboration game. For spring 2022, the comfort brand, owned by parent company Caleres, launched a collection of sustainable footwear with designer Tracy Reese and her eco-friendly brand Hope for Flowers.

But this latest union is her first collaboration in the bridal space, a category she entered two years ago and which has become a key strategic growth target, according to SVP and GM John Malpiedi.

“We focused our design talent and innovation team on creating elegant styles with signature Naturalizer comfort for brides, bridesmaids and guests. As we grow this category and continue to receive thousands of 5-star reviews, we aim to innovate even more in the category,” he said. “Pnina Tornai’s fantastic designs, authority in the category and incredible global reputation make them the perfect partner.”

The Pnina Tornai for Naturalizer collection is expected to hit stores in April 2023, with retail prices ranging from $165 to $300. In terms of distribution, the brand is targeting current wholesale partners, but will also take the opportunity to expand into the bridal boutique channel.


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