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Hidden Valley Ranch gets the shoe treatment, thanks to Crocs – plus there’s an icy twist from Saweetie.
The comfy shoe brand used the beloved condiment for a themed foam clog. The result is a pale beige style accented with green flecks reminiscent of the herbal ingredients in the dip. The shoes include nine Jibbitz charms themed on foods commonly eaten on the ranch, such as pizza, fries, tacos and vegetables. There are even ranch dressing bottle charms, as well as an “HVR!” bold green. (for Hidden Valley Ranch).
To commemorate the launch, Crocs and Hidden Valley reached out to one of their famous fans to appear in their Saweetie campaign. Self-proclaimed ranch enthusiast, Saweetie can be seen in the collaboration video putting Crocs and a bottle of Hidden Valley Ranch in the microwave (note: don’t try this at home!). When the two combine in a cloud of green sparks, the rapper pulls the themed clogs out of the microwave and struts around. “Ranch for the dive, ranch for the ikdr drip,” Saweetie captioned the humorous video in an Instagram post.
The brands also turned to Saweetie to help them promote a limited giveaway to mark the launch of the collaboration. Until September 20 at 12 p.m. EST, fans in New York, Los Angeles and Chicago can click the Hidden Valley Ranch x Crocs themed sticker on Saweetie’s Instagram Stories. In doing so, they will be entered to win a themed giveaway of pizza, Hidden Valley Ranch and Hidden Valley Ranch x Crocs clogs.
The collaboration itself is also limited, with pairs only available for those in a drawing system. If you’re interested in purchasing the themed clogs, which retail for $ 70, you can visit Crocs.com until Monday, September 20 at 12 p.m. EST to create an EQL account and participate in the design. The winners – who will be notified by email by 11:59 p.m. on September 20 – will have the opportunity to purchase the exclusive collaborative shoes.
The collaboration marks Crocs’ second collaboration with Hidden Valley Ranch, following the duo’s first clog launch with streetwear label The Hundreds this spring.