SAUCONY® UNVEILS THE NEW ENDORPHIN PRO +

0

“],” filter “: {” nextExceptions “:” img, blockquote, div “,” nextContainsExceptions “:” img, blockquote “}}”>

WALTHAM, MA (September 14, 2021) Today, a global performance running lifestyle brand Saucony announces that the fast has become faster with the launch of the Endorphin Pro +, the latest iterative advancement in the brand’s award-winning Endorphine collection. Now featuring a redesigned ultralight upper, Saucony’s fastest carbon-clad shoe will be unveiled by world-class athletes in a 10km race under the lights on September 22 at the Zollverein Coal Mine Industrial Complex in Essen, Germany, a UNESCO World Heritage Site and considered one of the most impressive industrial monuments on the planet. Like a concept car, the purposefully limited production of the Endorphin Pro + means it’s here for a quick time, not long. From September 28, the Pro + will be available on saucony.com and select specialist racing retailers at the World level. Pictures of the Endorphin Pro + can be found here.

Built for speed and engineered with Saucony’s elite runners, the Endorphine Pro + is built on the same propellant engine as the Endorphine Pro 2, powered by SPEEDROLL ™ technology with a carbon fiber plate and PWRRUN super foam PB ™. Taking inspiration from the ultralight, minimalist world of track crampons, the all-new upper is a luxurious, road-ready edition with premium suede, improved breathability and a second-skin fit. With a lighter mesh, reduced language complexity, and printed details, the Endorphine Pro + weighs 0.6 ounces less than the Endorphine Pro 2.

“At Saucony, we are at our best when we listen to the runners and when we innovate relentlessly,” said Shawn Hoy, senior vice president of global products and innovation at Saucony. “Our elite runners told us they think we can make the Endorphine Pro lighter and faster. They wanted to go faster and wanted us to help them. The Endorphine Pro + delivers even more speed with a more minimal shank that cuts weight by a few grams so runners can save seconds in their time. And what better way to share the Endorphin Pro + than with a fun event with a bunch of awesome runners in a really awesome venue. We hope everyone enjoys the event as much as we enjoyed creating the shoe.

Formerly one of the largest coal mines of the late 19e century at the beginning of the 20e century, the materials of the UNESCO World Heritage Site Zollverein were an invaluable resource that helped shape technological improvements. While the coal mine is no longer functional, it serves as a symbol of evolutionary transformation. Incorporating the innovative approach of architects over the years, the structure has evolved into a showcase for conservation through art, architecture and design. Viewers will be able to watch elite runners pushing their personal limits at the one-off event via a live stream, which will be available for viewing here.

The Endorphine Pro + is available in sizes 7-15 for men and sizes 5-12 for women with a suggested retail price of $ 250.

About Saucony

Saucony, a division of Wolverine World Wide, Inc. (NYSE: WWW), is one of the world’s leading running lifestyle brands that combines performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony exists to strengthen the human spirit, with every stride, every run, in every community. The brand’s call to action, Run for Good, is Saucony’s invitation to people around the world to experience the transformative power of running. Saucony’s award-winning innovations include PWRRUN ™ PB, PWRRUN + ™ and FORMFIT ™. At Saucony, a good day is when you run. A better day is when we inspire others to run. For more information, visit www.saucony.com.

About Zollverein

Zollverein was the largest and most modern coal mining facility in the world and a leading example of the development of heavy industry in Europe. At its peak, 8,000 miners worked day and night in mines and surface buildings. Coal was mined and processed at the mine for 135 years, before the mine was decommissioned in 1986. Today, with its Bauhaus-influenced design, the mine is a triumph of modern industrial architecture and a center of art and culture.


Source link

Share.

Leave A Reply