See inside the new Von Maur inside downtown Jordan Creek


Von Maur made his move.

The Iowa-based retailer, known for its fashionable department store chain, left its longtime location at the Valley West Mall earlier this week in favor of a new 140,000 square foot space at Jordan Creek Town Center.

After a renovation, the new Von Maur stores take place in the former Younkers space of the mall. Younkers, based in Des Moines, closed in 2018 as part of a liquidation of Bon-Ton Holding Inc., owner of the former Jordan Creek anchor.

Store representatives told the Des Moines Register that the Jordan Creek location is the Davenport-based retailer’s third new location to open in 2022. The local business has built two new stores in Rochester Hills, Mich., and Madison, Wisconsin, while another 118,000 square- foot location plans to open in Pittsburgh in the fall of 2024.

A number of changes and surprises await customers who head to the department store for affordable deals, flights and designer favorites. Take a look at what awaits guests and employees at Jordan Creek Town Center.

Clinique and Estée Lauder beauty counters expanded

The Von Maur store at the new downtown Jordan Creek location in West Des Moines opened this week.

Beauty companies Clinique and Estee Lauder have both expanded beauty counters on the lower level of the building near H&M’s interior entrance in downtown Jordan Creek. Beauty specialists are available to assist guests with questions, comments, and concerns in the first floor section of the 140,000 square foot space.

Von Maur has an alcohol-themed gift section as well as an extensive shoe space for men and children

The men's section is pictured at the new Von Maur location in downtown Jordan Creek in West Des Moines on Thursday, November 3, 2022.

The men’s section on the lower floor of the store is complete with a men’s and children’s shoe section alongside a small gift area. The area includes a bar section with booze wine glasses, booze-themed gift options, boxes of popcorn, and plush socks from name brands like Under Armor and Ugg.

After:As Von Maur moves to Jordan Creek, CEO says leaving Valley West is disappointing

Large-scale contemporary, junior and lingerie sections

The Juniors section is pictured at the new Von Maur location in the Jordan Creek Town Center in West Des Moines on Thursday, November 3, 2022.

The downtown Jordan Creek location features a Juniors section with designer apparel and a mossy living wall with fake grass, outfitted with a sign that reads “Be kind to yourself.” The contemporary section includes dresses, accessories, and outfits from Blank NYC, Nordic Beach, Steve Madden, and more. A large lingerie area, with bras and Spanx, is located in a corner of the store near the women’s lounge.

Luxury handbags line the walls

Opposite the toy section, dubbed Toyland by the Quad Cities-based retailer, are handbags from Dooney & Bourke, Brahmin and Tory Burch. Specialty bags featured in the cases include Louis Vuitton, Gucci and Marc Jacobs.

After:8 things to see at the new Von Maur store at Jordan Creek Town Center

The women’s lounge is on the second floor

The women's lounge at the new Von Maur location in downtown Jordan Creek in West Des Moines is on the second floor.

A women’s lounge with a comfortable sofa, elegant tables and paired chairs is found in the spacious second floor space. A pair of large paintings of flower arrangements decorate the walls on the upper west side of the building. A women’s sportswear section is wedged between the women’s lounge and the gifts section on the second floor in front of the escalators and elevator.

Holiday gifts and Christmas decorations are on display

The updated gift area features Christmas and holiday decorations, including ornaments, pillows, and home décor from high-end brands like Kate Spade New York, Reed & Barton, and Swarovski.

The grand piano returns along the escalators and elevator

Pianist Tyler Larson plays background music at the new Von Maur location in downtown Jordan Creek in West Des Moines.

The department store’s classic grand piano, with a rotating roster of pianists, has been moved from Valley West Mall to the Jordan Creek Town Center stop. The piano is located on the right side of the elevator, which is sandwiched by two escalators in the middle of the store. The elevator at the downtown Jordan Creek location is different from the usual elevator location near the customer service desks. To be transparent: one side of the elevator is encapsulated by glass, so that passengers can look out of the windows on both floors of the store.

Gourmet snack bar offers gummies, chocolates and other delicacies

The new Von Maur in downtown Jordan Creek includes the Snack Shop.

A new gourmet snack shop includes treats from Godiva Chocolate, Terrapin Ridge Farms and Harry & David on the upper level of the store. Gums, chocolates and other delicacies are offered in the store between the layout of the interior decoration and the gift area.

Women’s and men’s clothing sections offer a variety of prices and styles

The sportswear section of the new Von Maur at Jordan Creek Town Center features a live moss wall.

A menswear section offers a variety of options from sportswear to formal wear from brands such as Polo Ralph Lauren, Under Armor and Von Maur’s favorite Ugg. Women’s formal dresses can be found near the store’s main entrance and an 18-room fitting room, the store’s largest for women, and a specialist group room for weddings and fittings formal. Women’s clothing continues on both levels of the store with a range of brands for customers who prefer sports, formal or fun wear at varying price points.

One-of-a-kind home construction

The interior design section of the new Von Maur location in downtown Jordan Creek in West Des Moines features a one-of-a-kind construction.

The home decor layout on the upper level of the store, near the children’s clothing and home decor sections, offers an exclusive range of white and black mood design pieces, chic home décor and decor items, and Ugg plush blankets. Store manager Tricia Moeller said the construction was a one-of-a-kind detail at Von Maur department stores.

Children’s clothing and toys section in the same space

Von Maur's new Toyland section at Jordan Creek Town Center brings all the toys together in one area.

A children’s clothing department, with a wide selection of high-end brand clothing, offers affordable prices. Toyland, the title of the toy section of the downtown Jordan Creek site, includes children’s games. Toys were strewn throughout the store at the Valley West Mall location. A jumbo T-Rex, automated toy cars and a shelf with books are among the offers for families.


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