Slides are the latest “ugly” shoe trend to go viral on TikTok

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‘Pillow slides’ are the latest in a long line of ‘ugly’ shoe styles to sweep social media – but getting your hands on a pair in Australia may be harder than you think.

Also known as cloudy slides or pillow slippers, the deliberately ‘daggy’ design that appears even as part of Kanye West’s Yeezy fashion line could easily be mistaken for orthopedic shoes.

But its unparalleled comfort has received the seal of approval from millions of people around the world.

A TikTok influencer said, “These are literally the ugliest things I’ve ever seen in my life, but it’s okay because I’ve never tried a more comfortable pair of shoes – ever.”

‘Pillow slides’ (pictured) are the latest in a long line of ‘ugly’ shoe styles to sweep social media – but getting your hands on a pair in Australia may be harder than you think

Survey

Will you be buying slides this summer?

A second said she would never get over her love for “comfortable and ugly” shoes, while a third added: “I know the world is opening up again, but please can’t. we ever go back to heels like never before? “

Lightweight and spongy, pillowcases are made from EVA, the rubbery material that the insoles are made of, which supports and cushions your feet as you walk.

They are slip resistant, making them ideal for the beach or poolside in the summer, and can be worn with socks to keep warm in the winter.

There is a wide range of styles on the market, but the crème de la crème is from the original Pillow Slides brand.

Lightweight and squishy, ​​the slides (pictured) are made from EVA, the rubbery material the insoles are made of, which supports and cushions your feet as you walk

Lightweight and squishy, ​​the slides (pictured) are made from EVA, the rubbery material the insoles are made of, which supports and cushions your feet as you walk

The slides are non-slip and can be worn with socks in winter

The slides are non-slip and can be worn with socks in winter

A description on the website says sliding your feet down the slides feels like ‘sliding into heaven’ – and you hope so, because a single pair will set you back $ 95 (AUD).

Most buy significantly cheaper versions from Amazon, but that hits Australian buyers with an international shipping charge of $ 20.

The most affordable local option is a $ 19 pair from Dick Smith, which has a range of colors including pink, orange, yellow, and black.

Australian shoe store Platypus also offers neutral shades of Itno, but these are pricier at $ 59.99 a pair.

This isn’t the first time that an “ugly” shoe has made waves on the global fashion scene.

There is a <a class=wide range of styles on the market, but the crème de la crème is from the original Pillow Slides brand.” class=”blkBorder img-share” style=”max-width:100%” />

The most affordable local option is a $ 19 pair from Dick Smith, which has a range of colors including pink, orange, yellow, and black.

There is a wide range of styles on the market, but the crème de la crème is from the original Pillow Slides brand.

They say that sliding your feet in the slides (photo) gives the impression of

They say that sliding your feet in the slides (photo) gives the impression of “sliding into paradise”

A ‘hideous’ shoe once dubbed a ‘plastic clog’ by an influential fashion journalist dominated the Australian footwear scene in the first half of 2021.

Love them or hate them, sales of Crocs climbed 430% between January and July compared to the same period last year, according to The Culture Index, a streetwear market trends report. from creators, StockX.

The report, which analyzed the performance of leading brands on a platform used by 30 million buyers in 200 countries around the world, shows an unprecedented increase in demand for slip-on sandals with questionable reputations.

Time magazine fashion consultant Tim Gunn once likened the Crocs to ‘plastic clogs’ that ‘can’t be taken seriously’, while a Washington Post article described them as ‘hideous’ .

Love them or hate them, sales of Crocs (pictured) increased 430% in 2021

Love them or hate them, sales of Crocs (pictured) increased 430% in 2021

The shoes, which cost between $ 89.99 (AUD) for classic models and $ 740 for custom collaborations, recorded the third year-over-year sales growth of all brands, behind Birkenstock and French fashion house Louis Vuitton .

Birkenstock saw an increase of 610%, while sales of Louis Vuitton sneakers soared 440%.

The move towards comfortable shoes over the past 18 months has been largely attributed to Covid lockdowns, when millions of people swapped trendy shoes for something that just felt better.

But the intentionally “ugly” shoes had received the sartorial seal of approval long before the pandemic broke.

Birkenstocks (pictured) saw a 610% sales increase in 2021

The sandal trend

Birkenstocks (left and right) saw a 610% sales increase in 2021

The chunky platform sandals with Velcro straps that once thrilled the fashion industry have been declared the ‘must have’ shoe of 2020.

In a rare fusion of fashion and function, style insiders have transformed the shoes commonly worn by long-distance hikers and middle-aged dads into the perfect accessory for skirts, denim shorts, jeans and more. dresses.

Chanel gave the style its precious seal of approval in 2019 by launching $ 1,250 (AUD) velcro sandals in a rainbow of colors including black, purple, pink and cobalt blue, which have been seen on some of the biggest names in fashion.

British model-turned-designer Alexa Chung wore a black pair in 2019, while Italian Instagram queen Chiara Ferragni styled a purple pair with pink cargo pants and a floral top during lockdown at her Milan penthouse in March 2020.

'Daggy Dad' sandals got Chanel's esteemed seal of approval when the French fashion house released these chunky velcro slip-ons in 2019

‘Daggy Dad’ sandals got Chanel’s esteemed seal of approval when the French fashion house released these chunky velcro slip-ons in 2019

British model turned designer Alexa Chung wears $ 1,250 Chanel velcro sandals in London in February 2019

British model turned designer Alexa Chung wears $ 1,250 Chanel velcro sandals in London in February 2019

The online fashion magazine L’Officiel dubbed Chanel’s “slide dad” the “must-have” of 2020 while Hello! hailed them as the “Unexpected Summer Success” of the year.

The “ugly but cool” sandal trend began with the return in 2015 of Birkenstocks, whose ergonomic design has become a cult classic for fashionistas almost two and a half centuries since its inception in Germany in 1774.

But it wasn’t until November 2019, with the spectacular resurrection of the popular but “daggy” Maseurs, that ugly sandals really exploded in Australia.

Chemists and online retailers have restocked sensitive slip-ons and thousands of millennials have taken notice, flooding Instagram with carefully curated photos of the $ 56.99 shoes.

Italian Instagram Queen Chiara Ferragni wears Chanel sandals in purple during lockdown at her Milan penthouse in March 2020

Italian Instagram Queen Chiara Ferragni wears Chanel sandals in purple during lockdown at her Milan penthouse in March 2020

Maseurs was created in 1989 by Sydney designer Gabriel Eber to help people with chronic foot pain.

Mr Eber claimed that many “aches, pains and circulation problems” were linked to nerve endings in the feet and made it his mission to design a shoe that would alleviate these problems.

The sandal positions the feet correctly to relieve pressure on the knees, hips and back area – much like a built-in physiotherapist – and although once considered a “daddy’s shoe”, it is now a stylish statement as is the Birkenstock.


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