Sustainable footwear manufacturer HOLO Footwear sets up headquarters in Grand Rapids



June 27, 2022

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Governor Whitmer Announces Headquarters of Sustainable Footwear Manufacturer HOLO Footwear in Grand Rapidscreating 61 high-paying jobs

LANSING, Mich. Today, Governor Gretchen Whitmer joined the Michigan Economic Development Corporation (MEDC) to announce that HOLO Footwear, a manufacturer of durable outdoor footwear, is moving its headquarters from Portland, Oregon, to downtown Grand Rapids with support from the Michigan Strategic Fund.

“Today’s investment from HOLO Footwear will create 61 well-paying jobs in West Michigan and help our state’s economy continue to put one foot in front of the other,” said Governor Gretchen Whitmer. “My administration has been focused on growing our economy, creating jobs and investing in all regions of Michigan. HOLO Footwear’s investment in Michigan is made possible through economic development funding authorized by the Michigan Economic Development Corporation, or MEDC. Over the past year, we’ve worked across Michigan to enable MEDC to compete for every project and every job, including a $7 billion investment from GM creating 4,000 jobs and a $2 investment billion dollars from Ford creating 3,200 jobs. We will continue to work bipartisanly to ensure Michigan’s innovative businesses and hard-working people can thrive.

HOLO plans to move into a move-in ready facility in Grand Rapids where it will add machinery and equipment and begin opening e-commerce operations in the area. The project is expected to generate a total capital investment of $1.5 million and create 61 high-paying jobs, supported by a performance-based grant of $250,000 from Michigan’s Business Development Program. HOLO chose Michigan for its headquarters over competing sites in North Carolina and Oregon. Western Michigan was chosen for the project due to its strong outdoor recreation assets, strong talent pool and attractive business environment.

HOLO Shoes, a minority-owned company founded in 2020 in the Portland, Oregon area, makes durable outdoor footwear accessible to a wide variety of consumers. The company uses recycled materials in every shoe in an effort to ensure its products remain affordable for the average consumer. The company currently sells through retail partners including REI, Nordstrom and Dick’s Sporting Goods, and plans to launch its own e-commerce operations at its Michigan facilities.

“Congratulations to the entire HOLO team on your continued growth and success. We are thrilled to welcome you to Michigan and we appreciate your vote of confidence in our state and our workforce,” said Quentin Messer, Jr. CEO of MEDC and Chairman and President of Michigan Strategic Fund. “This project is a win for West Michigan and for the state as a whole. We are grateful to the Governor and legislators for the continued support of the Michigan Business Development Program. We are proud to join our partners at The Right Place and the City of Grand Rapids as we celebrate HOLO’s new headquarters. We look forward to working together to create jobs and provide better opportunities for our friends and neighbors. »

The project will bring immediate, high-paying, advanced manufacturing jobs to West Michigan. HOLO plans to provide a home for design students to start and grow their careers, and then keep that talent in the state. The project will also help Western Michigan grow its apparel design base and solidify the company’s presence and future growth in the state. Additionally, HOLO plans to partner with outdoor recreation space companies to take advantage of Michigan’s many hiking trails, lakes, and outdoor recreation potential.

“As HOLO continues to grow, we have found West Michigan to be an excellent location for our growth,” said Rommel Vega, Founder and President of HOLO Footwear. “It’s a fantastic environment for our business, with access to talented designers and people in the footwear industry. We’re excited to get to work creating stylish, responsible and functional outdoor shoes. We are grateful to The Right Place team and MEDC for their partnership and collaborative support as we invest in our new headquarters and e-commerce facilities.

“Michigan is thrilled to welcome HOLO and looks forward to a successful partnership in the future,” said Brad Garmon, Director of Michigan Outdoor Recreation Industry Office. “The outdoor recreation industry is not only a fundamental part of Michigan’s way of life, it’s also an important part of our current and future economy – representing nearly $10 billion in value-added GDP. each year, including nearly $1.2 billion directly from the manufacture of specific outdoor recreation goods.. Thanks to our vast pool of talented designers and the state’s commitment to advanced manufacturing, sustainable materials and innovation in apparel and footwear, HOLO will be in good company in West Michigan.

The Right Place has worked closely with MEDC to encourage HOLO to establish its operations in the Greater Grand Rapids area rather than the other out-of-state locations and plans to help the company find candidates for the positions. newly created.

“Since their launch in 2020, HOLO Footwear has continued to grow at a rapid pace,” said The Right Place Vice President of Business Attraction and Project Manager Brent Case. “With the strong talent pool and robust economic environment, not to mention the incredible outdoor recreational playground that Western Michigan has to offer, we believe HOLO Footwear will thrive here in the region.”

“The HOLO Footwear Headquarters is a great addition to the city of Grand Rapids. We appreciate HOLO’s commitment to making outdoor gear accessible to everyone and to using recycled and renewable materials in its manufacturing processes,” said Jeremiah Garcia, Grand Rapids Director of Economic Development. “His ownership and environmental sustainability practices are precisely the types of businesses we seek to attract to Grand Rapids and the region.”



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