SAN RAFAEL, California, October 6, 2021 / PRNewswire / – Supporting, style-driven footwear brand, Vionic, will donate 100% of the proceeds, with a minimum commitment of $ 75,000, of three different silhouettes on the theme of awareness Breast Cancer Research Foundation (BCRF) during October Breast Cancer Awareness Month. This limited edition range of Vionic bestsellers presents its plush Gemma mule, it’s elegant Bella Pointed Toe Sandal, and its ecological and certified vegan products Pismo casual sneakers– all of which are signature ‘pink’ in color and adorned with an iconic awareness bow. Funds raised will support BCRF’s mission to prevent and cure breast cancer by advancing the world’s most promising research.
Devastating statistics and a far-reaching human element are just two of the reasons Vionic supports this cause as part of its philanthropic arm focused on return, Vionic care. With one in eight women developing breast cancer in her lifetime in the United States – a new diagnosis every 2 minutes – Vionic is proud to be able to contribute to ongoing and needed research.
“Breast cancer is something that has touched so many people close to our brand,” said Chris Gallagher, co-founder of Vionic. “We support those who suffer from this disease, as well as research and survivors, and we will never give up hope of finding a cure.”
Featuring Chiropodist-developed Three-Zone Comfort technology that enables individuals to lead healthy lives, from scratch, BCRF Vionic styles will be available on vionicshoes.com and select Vionic Stores for the month of October. .
For more information on BCRF, visit www.bcrf.org.
About BCRF: Breast cancer is a complex disease with no simple solution. Research is the key to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world. We invest in the best minds in science, those who study metastasis prevention, and foster interdisciplinary collaboration. Our approach accelerates the entire field and brings us closer to the answers we urgently need. We can’t stop now. Join us to fuel the world’s most promising research. With you, we will be the end of breast cancer. Learn more and get involved on BCRF.org.
Vionic incorporates its three-zone comfort technology into every shoe it makes, resulting in unmatched stability, ultimate arch support and cushioning. As a pioneer in foot health with a global team of experts behind the brand, Vionic brings a new perspective to fashionable and supportive footwear. With a wide range of silhouettes, premium materials and thoughtful design for women and men, Vionic delivers the style you want with the comfort you crave through a huge selection of active, casual and dressy options, sandals and slippers. Vionic’s news articles include the cover of O, The Oprah Magazine, as well as the cover of InStyle, Women’s Health, Buzzfeed, Refinery29, Men’s Health, Travel + Leisure, People and The Today Show. For more information on Vionic shoes visit www.vionicshoes.com.
About Caleres (NYSE: CAL)
Caleres is home to today’s most coveted footwear brands and represents a diverse portfolio spanning all styles and experiences in life. Each shoe tells a story and Caleres has the perfect fit for each one. Our collections have been developed and acquired to meet the evolving needs of today’s diverse and growing global audience, with consumer insight guiding every aspect of innovation, design and craftsmanship that goes into our well-positioned brands, including Famous Footwear, Sam edelman, Naturalizer, Allen Edmonds, Vionic, Dr. Scholl’s Shoes, and more. The history of Caleres is more simply defined by the company’s mission: to inspire people to feel good… their feet first.
Contact: Amy cunha, 415-350-3154, [email protected]