World Car Free Day is not the type of event that attracts the attention and participation of an automaker. Then again, Volvo has presented itself for decades as a different kind of automaker. To mark World Car Free Day, Volvo Car Canada is launching a shoe in collaboration with a shoe company that works on environmentally friendly footwear. The Volvo shoe will include recycled materials and demonstrate the companies’ commitment to sustainability.
The day, which takes place on September 22 each year, was first celebrated in 1995. The first national release took place in the UK, followed by France, and has since become an official event of the European Commission. and recognized around the world. The aim is to promote public transport and draw attention to ways of getting around and getting around that do not require a car, thus helping to reduce traffic jams and pollution in the city for the rest of the city. the year. In Canada, Vancouver, Toronto, Ottawa and Montreal have all had car-free days.
While we assume Volvo would still prefer to see you in a car or crossover, at least some of the time the company says it’s on board for added durability. “At Volvo Cars, we are committed to setting the highest standards of sustainability in mobility and that goes beyond electrifying our fleet to transform all aspects of our business,” said Matt Girgis, Managing Director General of Volvo Car Canada. “The shoe we created with Casca to celebrate World Car Free Day is a way to recognize the many steps we are taking on our journey towards climate neutrality. “
The design of the shoe, according to Volvo, incorporates Scandinavian influences and the simplicity found in the XC40 refill. It’s simple and straightforward, but also benefits from Volvo’s Thor’s Hammer treatment in the lines and panels of the shoe. There is a Swedish flag on one shoe tag and Casca’s yellow on the other.
Ten percent of the sole of each shoe is made from recycled car tires, a first for Casca. Seven recycled bottles enter the yarn to make the upper breathable. Casca says that by next year, its knit uppers will be made from recyclable or renewable materials.
The shoe will be available in a limited edition for sale starting on World Car Free Day, September 22. The shoe will be offered on Casca’s website, priced at $ 198.
Volvo has pledged to reduce every vehicle’s lifecycle emissions by 40% by 2025 and go all-electric by 2030. The automaker has announced plans to increase recycled and bio-based materials to 25% of the materials of its vehicles. by 2025. In Canada, Volvo Cars has announced that its head office uses 100% renewable energy. Casca strives to make shoes that use less waste and contain low impact leather. The company says it makes sure its factories meet ethical and decent wage standards.