WNBA deal makes Dick’s Sporting Goods its largest national retailer – Footwear News


Dick’s Sporting Goods is now an Official Marketing Partner of the WNBA.

The league announced in a statement today that the retailer has signed a multi-year agreement to become an official marketing partner, starting in 2021. With the agreement, the two will work together to create initiatives “designed to inspire and connect. with female athletes of all ages and increase the visibility of WNBA teams and players across the country. Additionally, the WNBA said Dick’s Sporting Goods will use its retail business “to bring consumers closer to the game through storytelling and increased merchandise availability.”

“The WNBA is a great example of how sport can define leaders and celebrate the current and future generation of female athletes,” said Dick’s Sporting Goods President and CEO. Lauren Hobart said in a statement. “Today marks an important next step in our journey to support female athletes, and we look forward to partnering with the W to provide opportunities for people of all ages to engage and connect with women’s basketball. , the league and its players. “

In a statement, the WNBA confirmed Dick’s Sporting Goods will carry the league’s authentic sports apparel and equipment. The product line will include Nike jerseys for each WNBA team, Wilson WNBA basketballs, T-shirts and the WNBA Logowoman hoodie. These products will be sold in select locations in the United States, which includes the 12 WNBA markets, plus the Dick’s Sporting Goods website and app.

The WNBA has said Dick’s Sporting Goods will now be the largest national retailer for its merchandise.

“This partnership is an important opportunity for the WNBA as we celebrate our historic 25th season, with Dick’s Sporting Goods playing a substantial role in continuing the interest and engagement around our league,” WNBA Commissioner Cathy Engelbert said in a statement. “By having a significant presence of WNBA and team products in Dick’s stores nationwide, we will now have even more opportunities to connect our fans with their favorite teams. Dick’s commitment to the WNBA is diverse and inclusive leadership in action.

This is the latest in a series of headlines for Dick’s Sporting Goods. For starters, the retailer will celebrate the grand opening of its outdoor branch, Public Lands, on September 24. Additionally, the company announced mid-month that it would hire up to 10,000 seasonal associates across the country, which will be the highest number. seasonal associates hired throughout its history.


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