Yeezy Gap posts commercial with ‘Heaven and Hell’ video – Footwear News

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Yeezy Gap is in the news again this week.

Just days after Yeezy Gap announced their monumental collaboration with Demna and Balenciaga, the brand released a surprise TV commercial featuring Kanye “Ye” West’s latest music video for his song “Heaven and Hell” from the album Donda. from last year.

The video was sampled in the commercial that aired Monday night on ESPN during the college football national championship game. Characters are seen throughout the video wearing the Yeezy Gap hoodie in black, which is now available for purchase at Yeezygap.com. The blue color is also available now. Both retail for $ 80 and will ship in 4-6 weeks, according to the website.

In a brief statement from Yeezy Gap, the brand said the video serves as a “seamless alignment between the creative platforms of multidisciplinary artist Ye.”

This news follows Friday’s unveiling of the Yeezy Gap Engineered by Balenciaga label in collaboration between Demna, Ye and Gap. The first Balenciaga-influenced Yeezy Gap collection is set to debut in June.

Yeezy Gap was first announced in June 2020 as part of a move that has most certainly been made to boost business in the retail chain. This partnership ended West and Gap’s relationship as West worked at a Gap store as a teenager growing up in Chicago. The deal is said to be valued at nearly $ 1 billion.

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