Yellowbrick, FIT and Footwear News launch “Footwear Business Foundations” online training program


Building on its success with the Sneaker Essentials program, Yellowbrick has once again partnered with the Fashion Institute of Technology (FIT) Center for Continuing and Professional Studies and Footwear News to deliver Footwear Business Foundations, which is “a Comprehensive educational program that takes a deep dive into what makes a successful footwear business and teaches the skills to build a brand from scratch.

The global footwear market is expected to reach $ 440 billion by 2026. In 2021, the US market alone is estimated to be around $ 105.8 billion, which is just over 27% of the global share. total. Around 24 billion pairs of shoes are produced worldwide each year, and the number is growing. Exploding global demand offers an opportunity for motivated designers to carve out their own niche. Whether aspiring to create their own brand or join existing shoe companies, passionate learners enrolled in the program will explore the industry and envision their own paths.

Footwear Business Foundations was created as part of Yellowbrick’s successful Sneaker Essentials program, also co-created with FIT. Completion of Sneaker Essentials is not a prerequisite for enrollment in Footwear Business Foundations, as the new program uniquely emphasizes entrepreneurship in the footwear production process as well as career paths. Learners who complete the program will receive a certificate of completion without credit from FIT.

All course materials and instructions will be provided online with video interviews, allowing students to take the courses at their own pace. Professors from FIT, Yellowbrick and the expert team at Footwear News have developed courses featuring industry experts and insiders.

“Since we launched Sneaker Essentials with Yellowbrick, the fervor around the footwear industry has grown steadily,” said Daniel M. Gerger, director of the Center for Continuing and Professional Studies at FIT. “We saw the need for a program that would deepen the production and business development aspects of the industry. Thus, Footwear Business Foundations was born and we could not be happier to offer this program in partnership with Yellowbrick and Footwear News.

Contributors to the program include Michael Atmore, Brand Director, Fairchild Media Group, Editorial Director, Footwear News; Sarah Mullins, assistant. President, Footwear and Accessory Design Program, FIT; Matt Priest, President and CEO, Footwear Distributors & Retailers of America; Ulrich Grimm, former executive vice president of Global Shoes & Accessories, Calvin Klein; Sam Edelman, Founder, Sam Edelman Shoes; Dee Ocleppo-Hilfiger, fashion designer and entrepreneur; shoe designer Jessica Rich; Sarah Flint, Executive President of Sarah Flint Shoes, Founder and Creative Director; Creative Director and Footwear Designer Lisa Cronin-Arida; and much more.

“Our post has been dedicated to keeping our readers informed about the industry as a whole and the latest footwear news for over 75 years,” said Michael Atmore, Brand Director, Fairchild Media and Editorial Director, Footwear News . “Now, by partnering with Yellowbrick and FIT, we are able to take our reporting to the next level, leveraging the in-depth knowledge of our staff and close industry contacts to educate and inspire learners through to this exciting program. “

Footwear Business Foundations offers over 15 hours of teaching and project time across five modules. The first, “Footwear Entrepreneurship and Intrapreneurship”, covers the evolution of the footwear industry, various business models, as well as diversity and inclusion in the industry. Module 2, “Footwear Production Management,” focuses on product development, sourcing, costs, communications with manufacturers, and industry software. Module 3, “Branding”, covers branding principles, frameworks, packaging and branding applications in the digital age. Module 4, “Marketing Strategies,” focuses on wholesale distribution, public relations and communications, DTC sales, and SEO tactics. The final module, “Retail and Distribution”, explores the theory and strategy of merchandising, store design, retail technology, industry events, e-commerce and retail. data-driven. Learners will also complete a complete shoe project for their wallets.

“In creating Footwear Business Foundations, we saw an opportunity to work again with the incredible wealth of knowledge of FIT faculty and partner with Footwear News,” said Rob Kingyens, President and CEO of Yellowbrick. “The result is a compelling program that will explore the industry with an emphasis on business, production and entrepreneurship.”

Summary of the news:

  • Yellowbrick, FIT and Footwear News launch “Footwear Business Foundations” online training program
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